“That’s it,” the revival of HBO’s “Sex and the City” has arrived, with Sarah Jessica Parker’s incomparable Carrie Bradshaw wearing a hand-embroidered Maskit blouse designed by Israel for the opening line.
“It’s a huge honor and my personal dream is coming true,” said Sharon Tal, chief designer at Maskit, who relaunched her designs eight years ago, bringing back the historic fashion house and its intricacies ethnic embroidery.”I grew up on Sex and the City and the style Carrie Bradshaw brings to every episode.”
Designer Tal relaunched Maskit in 2014 with the help of Ruth Dayan, widow of famed general Moshe Dayan, who founded the brand in the early 1950s to serve newcomers to Israel from Yemen, Morocco and other eastern countries Provide job opportunities.
Dayan discovered women’s embroidery skills, and with the help of Hungarian-born designer Fini Leitersdorf, borrowed the style of the era, adorning capes and tunics, gowns and dresses with traditional embroidery.
Parker became a fan of the famous designer label, wearing a fabulous Maskit desert cape during a visit to Dublin, and a purple M by Maskit dress for the Broadway premiere of “Harry Potter and the Cursed Child” in Times Square.
Tarr said that when Parker started working on the “Just Like This, New Chapter of Urban Sex” reboot, the actress texted her that she wanted to make a dress for the opening episode.
Due to travel restrictions imposed by COVID-19, they conducted training via Zoom, including collaborative meetings and fittings.
Featuring a turquoise peacock spreading its wings on the front, the gown was designed by Tal in close collaboration with Parker and the show’s lead stylist Molly Rogers over several months.
Now, the designer is creating a ready-to-wear top, inspired by robes and delicate embroidery, that will be available at the recently opened Maskit pop-up at 74 Wooster Street in Manhattan’s Soho district.
The 170-square-meter pop-up store’s opening coincides with the December 8 premiere of the HBO show at New York’s Museum of Modern Art, which Tal attended.
When Maskit first became one of Israel’s first popular exports in the 1950s, it was featured in Vogue and sold at Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue, with a store in New York and 10 in Israel Family.
Now the brand is back in New York City, with Parker wearing her role as the ultimate Manhattanite Bradshaw.
“This is another step in our expansion,” Tal said.”I truly believe this is just the beginning.”
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Post time: Jan-11-2022